Communications strategy and advice

Comprehensive support for your organisation

We work with you to ensure that you tell your story clearly, consistently and convincingly. If necessary, we can help you to improve your communication skills through guidance and coaching, and acting as a sounding board.

We connect you to one or more of our consultants: strategic, enquiring professionals who will energise you. They are strong on content, constructively critical and understand things from your perspective. They also have an overview of the playing field of internal politics and dynamics.

Van Luyken supports you with:

Identity and positioning

Get a clear picture of your organisation’s story: what it does and why, what it focuses on. In other words, clarifying what you stand for and what you strive for. Together with your positioning in relation to other players in your field, this serves as a compass for your communications policy and organisational development.

Narrative and profiling themes

Win a preferential position in the minds and hearts of your target group and make a success of your marketing and communications strategies. This will ensure that your organisation gets more attention, generates more revenue and finds it easier to attract and retain the right employees.

Together with you and/or your team, we will create an authentic story. We will then translate this into themes and communication tools, including position papers and message houses.

Communications strategy

Choose for structure and inspire all layers of your organisation. A strategic communications plan accentuates what makes you unique and sets the course for the long term. Share your goals with us and we will set to work with your communications team based on your existing positioning. And, in dealing with potential issues, we will help you define a communications strategy that optimally protects your or your organisation’s reputation.

Reputation and issue management

As an organisation, you aim to be seen as reliable, transparent and relevant. Your reputation is your most valuable asset. But in a world where news and opinions spread at lightning speed, your reputation can be vulnerable. How do you ensure that you remain strong, even under challenging circumstances? This is where effective reputation and issue management can make all the difference. You can read more on the Reputation and issue management page: Reputation and issue management.

Coaching and peer review

Reach your strategic goals faster and more efficiently. We help you to improve the skills and effectiveness of your communications department. We coach departments, individual employees and team leaders. With an eye for talent, proven methods and an up-to-date knowledge of communications, we help them to achieve optimal development.

Leadership communication

Leaders who communicate their vision, goals and values clearly and effectively achieve an organisation’s strategic goals more quickly. Strengthen your strategic leadership as a CEO, director or manager. With our support, you will find the profile that best suits you and your organisation, as well as the tools to promote this internally and externally.

Public relations and communication projects

Bring your organisation and activities to the attention of a broader or more targeted audience. You can achieve more with carefully considered (marketing) PR than with press releases alone. We make your activities newsworthy and bring them to the attention of relevant media.

Your ideas, needs and perspective play a key role. From there, we analyse developments and sentiments in society. This allows us to set to work in a targeted manner, utilising the right mix of communication tools.