I naturally look for communication solutions that go beyond the predictable and give our clients a head start. I like to supplement creativity with clarity in communication. The message you want to convey must be structured and understandable. I learned that when I started my career in communications as a newspaper reporter.
Out-of-the-box thinking. It’s in my DNA.
Organisations that come into contact with the press during a crisis or disaster often call on me to determine the right media strategy. The fact that I know the journalistic world inside out is certainly an advantage. By the way, there is more to it than just dealing with the press. Paying attention to other stakeholders is just as important if you want communication to make a difference during a crisis or disaster.
At Van Luyken, I’m active in crisis communication and in the field of media and communication campaigns.