Shahied Badoella joins as new associate partner

Van Luyken has strengthened its team with Shahied Badoella. This experienced senior manager will join the Haarlem-based communications agency as an associate partner. This means that he will work exclusively with Van Luyken.

Shahied: “I see cooperating with Van Luyken as a valuable extension of my existing interim management work. What’s more, this will be a source of inspiration for both of us in serving our clients in terms of quality, diversity and continuity.”

In this age of disruption, Shahied Badoella helps organisations strengthen their communication. He is an expert in managing and directing change projects and programmes in complex and politically sensitive environments. Drawing on his background in business administration and change management, he supports boards and management teams in strategic reorientations or reorganisations, focusing on reputation, diversity and inclusion. “By reviewing its mission, vision and strategy, it becomes clear how future-proof an organisation and its communication is in an open society. And where management needs to make adjustments or innovations.”

With his versatility, knowledge and experience in the communications industry, higher professional education and his own sense of entrepreneurship, Shahied Badoella can be deployed for numerous clients facing complex communications issues. Whether he acts as an interim communications manager or interim training manager, Shahied creates space for differences of opinion in order to increase the involvement of a team or stakeholders. Shahied: “My motto is ‘the most beautiful identity is diversity’. Cooperation is enriched if we look for solutions from different perspectives, working together, with each individual’s specialisation as a basis. So, strength through diversity and value through inclusion. Because, ultimately, it’s people who make all the difference.”

Youssef Eddini, managing partner of Van Luyken: “Welcoming Shahied as an associate partner is a fantastic addition to our agency. His arrival marks the further expansion of our services. With Shahied in our midst, we can now also help organisations and companies unravel any issues they face regarding diversity and inclusion in the workplace and stimulate appropriate policy-making. Shahied’s expertise across the broad spectrum of the communications arena means that he understands what clients are facing, how communication can contribute and how he can help them achieve their ambitions in the area of diversity and inclusion.”