Training and education

Not everyone feels comfortable on stage, in an interview with a journalist or in front of a camera. De Trainingsstudio helps you feel at ease in these situations by strengthening your communication skills and helping you develop a clear message. After all, a good story gets better if it’s well told.

Our trainers are highly experienced communication experts and (former) journalists. They provide media training, spokesperson training, crisis communication and presentation skills. We also provide training specifically for spokespersons, from beginners to those who have extensive experience in the field.

In our professionally equipped training studios at Media Park, we provide a safe setting and work with realistic scenarios applicable to your needs.

We have outlined a number of training courses below. For the full range of courses, please visit the De Trainingsstudio.

Media training

During this training course, you learn how to get your message across in the best possible manner. After completing the course, the words “no comment” will be a thing of the past. Our philosophy is that the media are not the enemy, especially in situations that require powerful statements. You will come to understand what works and what does not, which message will stick with your audience and why. We strengthen your authentic style of communication and give you an opportunity to practise in front of the camera as much as possible.

Presentation training

You learn how to tell a story convincingly, with impact and in such a way that your audience will remember. Every performance or conversation has a certain dynamic. During presentation training, you discover the power of verbal and non-verbal communication and how to construct a convincing story. Which elements are important? Where should you start? And how do you capture your audience’s attention? We teach you how to transform the goal of your presentation into memorable messages, allowing you to stand in front of a group with more authority and self-confidence.

Crisis communication training

A crisis demands an extremely short response time. As an organisation, you need to take charge immediately. Proper preparation will enable you to do just that. During training, we teach you how to take control during the first few golden hours. This relates to your own tasks and responsibilities, internal coordination (“the chess club”), media spokesperson duties, (re)actions on social media and reporting to colleagues, local residents, the municipality and other stakeholders. We outline the process and provide you with the tools to cooperate effectively during a crisis.

“Ambush journalism” training

What do you do if you’re suddenly confronted with a microphone or camera in your face? What do you do if a journalist walks in unannounced? Or if someone unexpectedly starts recording a conversation, with or without a hidden camera? We teach you how to deal with (unexpected) situations, how to adopt a professional attitude, how to stay calm and how not to take the bait if you’re provoked.

Are you interested in taking a course as a spokesperson?

In cooperation with Van der Hilst Communicatie, we have developed:

• the Basic Spokesperson Course (6 days); and
• the Senior Spokesperson Course (11 days).

These courses will enable you to practise your profession as a spokesperson or communications professional with spokesperson duties in your portfolio with even more confidence.

De Trainingsstudio is a Van Luyken brand name This means we can include the training courses in your communication plans and their rollout.